Structuring creativity

Break the mold with former Cirque du Soleil performer Jesko von den Steinen, who shows us that human resources can fuel a refreshing brand experience. Jesko teaches us how to ignite passion in the workforce through rapidly adapting to the world around us, structuring our intuition and creativity. 

Recorded at INK Asia 2016, Singapore


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About the Speaker

Jesko von den Steinen

Senior Advisor, Brand Identity at The Venetian Macao Resort

Jesko von den Steinen was formerly a principal solo artist with Cirque du Soleil, and at The House Of Dancing Water, the world’s largest water-based show created by the Franco Dragone Entertainment Group. He is currently working with Las Vegas Sands and Sands China as the Senior Advisor for Brand Identity developing the brand experience for a major upcoming integrated resort in Macau. Jesko has co-directed short films for Canada’s BravoFact TV, and worked as a creative strategist with advertising design agency Sid Lee, using his experience as a storyteller and theatre practitioner to integrate the performing arts into experiential advertising and events.

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